What the Domino’s Pizza Logo Means

Daniel Ganninger
November 17, 2022
Domino's Pizza Logo

Domino’s Pizza is one of the largest pizza chains in the world, and you might be surprised to learn that the dots on their iconic domino do mean something. The three dots on the domino in the Domino’s Pizza logo represent the first three stores of the chain.

When the logo was created in the 1960s, three dots were placed on the red domino to represent the three stores that were open at that time. The plan was to add a dot whenever a new store opened, but this was quickly abandoned because as Domino’s success grew, there was no way to place that many dots.

The logo has gone through a couple of changes. Domino’s flipped the logo on its side in 1987, and in 2012, they removed the word “pizza” and changed a portion of the domino to blue. Domino’s currently has a little more than 14,000 restaurants worldwide. That would have made for one crowded domino if they had stuck with their original plan.

Source: Logaster

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